Any search engine wants to provide users a great user experience, just like Google, and a fast site improves overall site quality and increases user satisfaction. Everybody deserves a fast web experience.
Here few steps to speed up your website and increase your SEO score:-
Most sites use databases to store information. If you have an e-commerce store, blog, news site, or any type of dynamic functionality like internal search, then you are using a database. However, your database can impact your page speed.
Adding an index is one of the best ways to optimize your database for page speed improvements. Doing so will help your database find information faster. Instead of having to scan millions of records, your database can rely on an index to narrow down the data to a few hundred. This helps the data get returned to the page much faster.
Sometimes to indicate the new location of a URL, track clicks, connect different parts of a site together or reserve multiple domains, you need to redirect the browser from one URL to another. Redirects trigger an extra HTTP request and add latency. Only keep redirects which are technically necessary and you can’t find any other solution for it. These are Google’s recommendations:
- Never reference URLs in your pages that are known to redirect to other URLs. Your application needs to have a way of updating URL references whenever resources change their location.
- Never require more than one redirect to get to a given resource. For instance, if C is the target page, and there are two different start points, A and B, both A and B should redirect directly to C; A should never redirect intermediately to B.
- Minimize the number of extra domains that issue redirects but don’t actually serve content. Sometimes there is a temptation to redirect from multiple domains in order to reserve name space and catch incorrect user input (misspelled/mistyped URLs).
Use Caching When Available
When you visit a web page for the first time, your browser needs to request all the images, text, scripts, etc. from the website’s server. They are stored in your browser’s cache so that when you visit other pages on the site, you only need to download the parts of it that are unique. For example, the site’s logo will likely be the same on every page, so that is an image the browser can load from its cache quickly.
Up until the last year or two, browser caching capabilities were pretty limited. But once HTML5 came on the scene, it received some major updates.
For example, Local Storage allows you to store megabits of data using the browser instead of requiring it to be stored in your server’s database.
Alternatively, Application Cache lets you write fully-functional web applications that can run offline. The benefits of these two caching mechanisms are:
- Speed: They allow you to access resources from your local computer so you don’t have to wait for the server to provide them.
- Cost Savings: As you increase the use of local storage, your server use will decrease. That means you’ll be paying for less bandwidth and server usage.
- Offline Browsing: Your users won’t have to worry about your app not working when their Wi-Fi goes down; their phone enters a dead zone, or you need to take the site down briefly for maintenance.
The Most Important Page Speed Tool
Within Google Webmaster Tools you now have access to “PageSpeed Insights.” This tool analyzes a given URL’s page load speed, and gives you tips on how to make improvements.
It is particularly valuable because Google uses a similar speed analysis as a factor in your rankings. Using this tool will allow you to see what Google sees. And if you’re smart, you might want to run it for competitors, and see how you stack up!
Serve resources from a consistent URL
It’s best to share Google’s recommendation:
“For resources that are shared across multiple pages, make sure that each reference to the same resource uses an identical URL. If a resource is shared by multiple pages/sites that link to each other, but are hosted on different domains or hostnames, it’s better to serve the file from a single hostname than to re-serve it from the hostname of each parent document. In this case, the caching benefits may outweigh the DNS lookup overhead. For example, if both mysite.example.com and yoursite.example.com use the same JS file, and mysite.example.com links toyoursite.example.com (which will require a DNS lookup anyway), it makes sense to just serve the JS file frommysite.example.com. In this way, the file is likely to already be in the browser cache when the user goes toyoursite.example.com.”